The Chatham Arts Council is investing in artists through our Meet This Artist series, introducing you to 12 Chatham County artists each year in a big way.
The fine folks at Hobbs Architects in downtown Pittsboro are powering our Meet This Artist series this year. Architecture is art, and the Hobbs crew values art in our community.
Take a look. Meet your very inspiring neighbors. Meet This Artist.
Tell me a little bit about yourself and how you ended up in Pittsboro, NC.
I grew up in Michigan, went to The Wharton School at the University of Pennsylvania in Philadelphia for my undergraduate degree, and then my husband and I moved to North Carolina so I could go to business school at UNC. We liked it so much that we decided to stay. We were looking around for houses in the area and found Pittsboro and just really loved the vibe. People were so friendly, and we were able to get lots of land so we could have our creative endeavors out here as well. The sense of community is very strong.
How did your business get started?
Tell me about the evolution of your business from the side hustle days to today.
I originally had this idea that I would try to get my clothing into retail stores, because traditionally in fashion, that’s what they tell you to do. They tell you that you have to have two collections a year, at least. But then I realized that you can create your own destiny and you don’t have to follow what everybody else has done just because that’s how it’s been done. So I decided to sell direct to customers on my website and then do a ton of pop up markets in the area, like Pittsboro First Sunday. I met tons of artists. I actually met an artist who made wooden buttons for me to use on some scarves that I made. Being able to connect with other artists in Pittsboro and Chatham County has been fantastic.
Have you always been interested in making clothes?
When I went to college, I stopped making as much because I was so busy. I moved to New York City after college and discovered that it’s a stressful place to live. Some people love it and thrive off of it. For me, it was incredibly stressful. So my roommate at the time gave me some of her grandma’s old crochet needles and hooks and I crocheted a full size blanket. It was a stress reliever, and it brought me back to making. This was also in the super early days of Etsy. My husband and I (he was my boyfriend at the time) would go to the Etsy office for their open craft nights once a week to learn how to make things and use their sewing machines for our own projects.
Is there a story behind the name of your company?
You’re also known for being very body positive. Can you talk a bit about that?
I want women to feel good about themselves, no matter what size they are, what profession they have, if they’re short, tall, black, white, green, purple, whatever. I’m just committed to women being confident in who they are in this moment. I don’t want women to say to me, “I can’t buy your skirts until I lose 10 pounds.” I don’t want them to say, “I have to gain 15 pounds before I have enough curves.” My goal is for women to feel great about who they are right now.
What kind of feedback have you gotten from women about your clothes?
I once had a woman come up to me at a show who had lost a bunch of weight. The clothes she was wearing were a little bit too big because she was struggling to find clothes that fit her new body. Then she said, with tears in her eyes, “I love your clothes. They fit me.” She was so emotional about being able to find clothes that fit her new body in a way that made her feel good about herself. It gives me chills now to think about. That’s why my brand exists. I want to help women who society has told that they’re not beautiful, that they’re too this or too that. I want them to think, “You know what? This is exactly what I’m supposed to be.”
Who inspires you?
From a holistic life perspective, I would say Octavia Raheem, a Black yoga instructor in Atlanta. I met her at the Asheville yoga festival. As a vendor, you get to take free classes so I took her class. I love her perspective on life and rest. The importance of rest as a Black woman is really powerful to me and really speaks to me. I’m terrible at resting and terrible at taking time for myself. I know now how much my creativity is impacted when I don’t rest.
In fashion, I love Christian Siriano. He’s amazing. He makes beautiful things for every kind of body. He doesn’t only dress skinny white women and he doesn’t only dress women. He dressed Billy Porter and he dresses Leslie Jones, and she wears pants when most would wear dresses. He makes these pants outfits that are just phenomenal. He’s able to take these really creative approaches to fashion.
How have the last few months changed your business?
When everything started shutting down in March, I was in the midst of sewing samples and organizing a photo shoot, which I had to cancel. Suddenly both my kids were home all the time and I didn’t have activities to keep them occupied. At that point, I put everything for myself on the back burner. For two weeks, I didn’t go for my walks and I didn’t work on my business at all. It wasn’t until I got some great advice from a friend that things turned around. She said, “Look, these are dark times. People need beautiful things. People need to be cheered up and reminded of the beauty that exists, even though we’re all trapped at home right now. You don’t have to sacrifice yourself for the coronavirus. Not only is it your business, but it’s also your creative outlet. It is time for you to work on adult things, and time to utilize parts of your brain other than the ones you use to talk to your kids.” Her advice really hit home. So I had to shift my schedule and talk with my husband to ensure I could get some time for me to work every day. He now takes two hours off of work every day so I can work on my business.
When there was a shortage of PPE (personal protective equipment) in the beginning of the quarantine, I was making face masks to donate to friends and customers who worked in healthcare. That’s really how I started off making face masks. I was just donating to people all over the country. Then came the point when the CDC said that everybody needed to be wearing a face mask now so I decided to sell them to the public. It was very well received. I think I started with 60 face masks the first time I launched them and they sold out within a day. It was crazy. So at that point, I realized my business needed to pivot to fulfill this need. I started this plan of launching things once a week because I wanted to have a consistent way to interact with my customers.
So every week I launch a new batch of face masks. The more I launched them, the faster they would sell out, which was great. But then the Black Lives Matter movement hit a critical point at the beginning of June. I don’t know how to describe it because I feel like it’s always happening. People aren’t always aware of Black bodies being killed at the hands of police. Then that whole Blackout Tuesday thing happened on social media, and I was just frustrated. I have always been working toward equity. I was on the equity team at my kid’s preschool. I was on the equity committee for a board that I’m on. It’s work that I’ve always been doing. So when everyone decided to be silent for the day, I thought to myself, “Absolutely not. No, that’s not support. I don’t feel solidarity in that. I don’t feel like that is a way you’re supporting me.” A lot of people are silent all the time because it’s easier and it’s more comfortable. It just seemed like an excuse for people to be quiet again. I need you. And by you–just be clear–I mean, white people. I need white people to amplify Black voices. I need white people to get their people and work towards actual change. There are companies, small businesses, and artists who have never posted a single person of color on their entire Instagram feed and then they’re going to do Blackout Tuesday? No. You have other work to do. This is not the time to be silent.
I wrote a post on social media about it and it went crazy viral. That was not my intention at all. I was just trying to say my peace and get people going. That post blew up in a way that I could never have imagined. I think in the three or four days following that, I made about four times what I had made during my previous month in sales, which I was not prepared for in any way. People were looking to support Black businesses and that’s what people showed up and did, and I’m incredibly grateful for it. So now I’m trying to balance raising my kids and growing my business in a way that is sustainable. My husband has been great. He jumped in, shipping out all of my orders. I even taught him how to iron.
It’s been a blessing and also a huge pivot to think about my business in an entirely different way.

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